About Nutraceuticals

Nutraceutical products provide nutrition beyond the basic value available in food. Unlike pharmaceuticals, they are derived from natural sources and do not undergo a process of synthesis.

Key Reasons for Nutraceutical Adoption

• Alarming rise in chronic and non-communicable diseases like diabetes, cancer, heart ailments and lung disorders due to urbanization, poor dietary nutrition and sedentary lifestyles.
• Increasing healthcare and hospitalization costs – prevention is the key.
• Baby boomers have more awareness of nutraceuticals and want healthy ageing.
• Side effects of traditional pharma pills always become a deterrent in their regular consumption.
• Consumers want convenience with taste and no guilt, in the form of naturally sweetened nutraceutical products packaged as mouth-dissolving strips, effervescents, drinks and gummies.